An ultra-effective marketing tool to launch and promote your company and your products
by Yats Leisure
Published by Clark Philippines on December 11, 2009
PRIVATE WINE TASTING
(PWT)
by
YATS WINE CELLARS
Asia’s best source for fine vintage wine
PWT the newest marketing weapon in town
Private Wine Tasting (PWT) is designed to deliver unprecedented value for your (marketing) money whenever you find yourself planning to stage a classy event for a small number of VIP guests with upscale taste.
Private Wine Tasting (PWT) is not just about serving wine in a reception or cocktail party. It is about using the time proven formula of wine tasting to keep your guests entertained and at the same time not to lose their focus on the messages that you want to deliver and the statements you need to make in your event.
PWT is the best form of “entertainment” that you can use to keep your event lively so guests will stay longer but at the same time avoid distracting everyone present with a lot of noise and movements.
PWT overtakes dinners as celebration of choice
Birthday, anniversaries and other social functions have long lost their attraction. Guests attend these parties and gatherings because they are obliged to do so. Well, all that has changed. For the same budget you can achieve much more and win not just the attendance of your friends but also their gratitude for having been invited to spend a rewarding afternoon or evening with you.
Various themes can be considered to mark specific nuances of the event. For example, a birthday celebration can feature a few bottles of wines from roughly the same time period, if not the exact same year as the year of birth of the celebrant.
These parties can be as small as 50 and as big as 100 or even more. All in all, everybody gets to enjoy the thrill of a well-organized formal wine tasting at the same time.
Advantages
PWT offers so many advantages over the traditional methods of client reward, incentives and product launching techniques such as golf outings, dinners, cocktail parties etc. Here are some of the obvious advantages:
Much higher attendance ratio
Cost per participant is lower than golf or dinners
Greater level of attention from participants
Earn much more marketing mileage through post-event talk among participants
As long as the wines are spectacular, the event itself is news-worthy
In short, this is perhaps the biggest bang for the buck for a promotional or incentive event.
Critical Success Factors
Although PWT is a wining concept, its success is not guaranteed unless we do it right. A mediocre and boring wine line-up is always a bane to a wine event. Guests arrive expecting to taste something different and special and leave thoroughly disappointed when the wines served are the same stuff that they can buy in ordinary wine shops around town.
To ensure success, we have to deliver the following items:
The wines have to be unique because it is the major draw for the event.
The wine tasting has to be conducted in a proper manner and not let it degenerate into a drinking buffet.
It is not easy to round up that many people, keep them entertained through an evening and still have their full attention when you want to deliver a message. PWT is probably the only concept that will allow you to do this efficiently.
The Wines
The first question that guests will ask when they receive your invitation to a PWT is what wines will be served. The answer to that question determines their reaction to your RSVP request.
PWT will probably not deliver the desired effects if the wines are felt to be “common”.
Wines do not necessarily have to be extremely expensive to draw a good crowd. What is important is that the wines are unique, meaning that your guests can’t find them in a wine store in town.
The wines used in YATS’ PWT are always not available in regular wine stores. Because of the wide selection of wines carried by YATS, we can vary the wine selection in each PWT so that they are not frequently repeated even among our own PWTs.
Wine Tasting becomes less meaningful, boring even, when the wines are commonly available in town. PWTs that are staged by YATS give an extra incentive for VIP guests to not just attend but to also remember and even talk about the event with friends and business associates long after the event has passed.
SERVICE
For example, wine drinkers around town have amassed a certain level of knowledge that makes them crave for information and answers to questions about wine.
A PWT can no longer be just about pouring wines into a glass. The wine is just part of it. There is a serious amount of software involved in staging these events, besides the obvious – tasting glasses, decanters, rinsing and spitting stations. There has to be wine notes that relates to the theme of the tasting. The servers have to know how to prepare the wine properly for service – breathing time, chilling temperature.
Christmas Party Idea 2009 – Private Wine Tasting Party by YATS WINE CELLARS
Christmas Party Catering Services from YATS WINE CELLARS
Private Wine Tasting (PWT) is not just about serving wine in a reception or cocktail party. It is about delivering a real wine tasting experience to keep your guests. PWT has become so popular, it has overtaken dinners and cocktail parties as celebration of choice. It is the best form of “entertainment” that you can use to keep your event lively so guests will stay longer but at the same time avoid distracting everyone present with a lot of noise and movements.
Birthday, anniversaries and other social functions have long lost their attraction. Guests attend these parties and gatherings because they are obliged to do so. Well, all that has changed. For the same budget you can achieve much more and win not just the attendance of your friends but also their gratitude for having been invited to spend a rewarding afternoon or evening with you.
Various themes can be considered to mark specific nuances of the event. For example, a birthday celebration can feature a few bottles of wines from roughly the same time period, if not the exact same year as the year of birth of the celebrant.
YATS Wine Cellars likes to believe that it offers a major competitive advantage to a client who chooses to use wine tasting as a means to achieve a marketing edge. The wine is just part of it. There is a serious amount of software involved in staging these events, besides the obvious – tasting glasses, decanters, rinsing and spitting stations.
A PWT can no longer be just about pouring wines into a glass. There has to be wine notes that relates to the theme of the tasting. The servers have to know how to prepare the wine properly for service – breathing time, chilling temperature.
These parties can be as small as 50 and as big as 100 or even more. All in all, everybody gets to enjoy the thrill of a well-organized formal wine tasting at the same time.
COSTS
A PWT can cost as little as p35,000 for a small party of say 30. For a party of 100 for example, the cost can be kept within the p55,000 level. Two factors affect the cost of the event besides the number of tickets for participants of course: (1) the number of stubs per ticket and (2) how impressive you want the wine in the line-up to be.
YATS WINE CELLARS
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
Yats Wine Cellars is the best place to buy fine vintage wine, French wine from Bordeaux, Burgundy, Rhone, Loire and Languedoc regions, Italian, Spanish, Australian, Chile, Argentina.
Yats Wine Cellars organizes private Wine Tasting Parties using only high-end vintage wine.
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