Wine News: Sweet wine comeback entices California vintners

March 3, 2011

Dry chardonnays, cabernets and merlots dominate wine sales in the United States, but experts believe sweet wine could make a comeback, creating new opportunities for farmers and vintners.
People who enjoy soda, chocolate and candy are stepping up to the bar and ordering expensive sweet cocktails. Flavored martinis, spirits mixed with soft drinks or energy drinks, and fruit juice blends have become popular cocktail choices. California wine producers are beginning to realize consumers’ desire for refreshing, easy-to-drink libations isn’t being met by their wine.
“We haven’t been having an honest conversation about sweetness and what people like,” says master sommelier, wine consultant and author Doug Frost. “We’ve acted like sweet wine is what a beginner starts with and then you graduate to dry wines.”
Frost spoke at a conference sponsored by the University of California to explore new production and marketing options for sweet dessert and dried fruit wines.
Sommelier Tim Hanni, another conference speaker, has studied consumers’ beverage preferences, attitudes and behavior. Some people, he said, simply prefer sweet tastes, but the wine industry has disenfranchised these consumers.
“Go into a white tablecloth restaurant and order white zinfandel and see how you are treated,” Hanni said. “We are killing that potential market, calling them stupid, uneducated and immature.”
In fact, sweet wines have traditionally been considered the finest wines in the world, according to Darrel Corti, a wine and food expert who was inducted into the “Vintners Hall of Fame” in 2008. In antiquity, all the famous wines were sweet, he said. Sweet wines are more difficult to produce, but because of the higher sugar content, are more stable than table wine.
“In Lachish, in Israel, a pottery container bearing an inscription from the Iron Age (1800 BC) actually says, ‘wine made with dried black grapes,’” Corti said.
Sweet wine has a distinguished history in the United States. Around the time the country was founded, sweet Madeira wine was imported by the barrel from Madeira, a Portuguese island 350 miles west of Morocco. Madeira wine was a favorite of Thomas Jefferson, and it was used to toast the Declaration of Independence and the Constitution, said wine importer Bartholomew Broadbent. It’s said that George Washington drank a pint a day and Betsy Ross sipped Madeira as she stitched the first American flag.
Since America was the primary market for Madeira, U.S. Prohibition nearly destroyed the country’s wine industry in 1920; it was never able to recover fully. Sweet wines – such as port, Sherry and sauternes – dominated U.S. wine consumption for 20 years after the 1933 repeal of Prohibition, according to historian James Lapsley of the UC Agricultural Issues Center and UC Davis Department of Viticulture and Enology. Its popularity peaked with 70 percent of the market share in 1952. But in the 1970s, table wine quality improved and sweet wine came to be perceived as old fashioned or “skid row,” Lapsley said. Since then, its popularity rode a downward slope, going as low as 2 percent of the wine market share in 2000. Lapsley, a former commercial winemaker, however, has high hopes for the future of sweet wine.
“There is a market for sweet wine,” he said. “But the wine must be high quality, needs to display personality, it needs to have soul.”
UC Cooperative Extension viticulture farm advisor in Mendocino County, Glenn McGourty, believes a small glass of good dessert wine is the best way to end a meal.
“I always encourage people to try it,” McGourty said. “A lot of people say they don’t like sweet wine. Then they try it and realize they do. People are usually pleasantly surprised.”

Foodies and wine lovers travel north from Manila to wine and dine at Philippines’ best fine dining restaurant in Pampanga Clark Freeport worth the 60-minutes drive for a memorable evening of good food with vintage wine at Yats Restaurant & Wine Bar

This fine dining restaurant is also famous for its low carbohydrates “low carb” dishes highly recommended for frequent diners who are on a low fat food and favor healthy food. This is a unique restaurant that can help frequent diners maintain a healthy diet and enjoy delicious fine dining cuisine at the same time. Vegetarian dishes are a specialty here also and so are “halal” cuisines also.

Favorites of frequent diners, foodies and wine lovers are steaks, Wagyu, Foie Gras, lobsters, venison, kangaroo loin, osso buco, veal chops, Kurabuto pork, escargots and a good selection of cheeses to enjoy with fine Vintage port and Sauternes. Cuban cigars such as Monte Cristo, Cohiba, Upmann, Partagas, Romeo Julieta and Trinidad are also available in the Magnum Room which is a wine bar and lounge for before and after dinner relaxation. A good selection of Armagnac, Cognac, Single Malt, Vodka and other liquor is served in addition to the wine vintage wines some served by the glass.

Recent opinion survey of frequent travelers heading north towards Subic and Clark Pampanga revealed that the number one most frequently visited fine dining restaurant in Pampanga is Yats Restaurant & Wine Bar located in Clark Philippines.

Inquiries and reservations

Restaurant@Yats-International.com

(045) 599-5600
0922-870-5178
0917-520-4401

Ask for Pedro and Rechel

Http://www.YatsRestaurant.com

Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.

Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Angeles City Clark Freeport Zone, Pampanga, Philippines 2023

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

For assistance in hotel and resort booking in Clark, Philippines, log on to http://www.HotelClarkPhilippines.com

For assistance in locating a suitable venue for wedding reception, log on to

http://www.PhilippinesWeddingVenue.com