Wine News: FLASQ Is First U.S. Wine to Adopt Aluminum Bottles
July 19, 2011
FLASQ, a product of St. Helena, Calif.-based JT Wines, has become the first domestic wine to be sold in quick-chilling, 100 percent recyclable aluminum bottles.
Now en route to wine retailers, sports venues, resorts, and restaurants across 20 states, FLASQ’s Chardonnay and Merlot varietals are being packaged in 375-ml “demi” aluminum bottles supplied by Exal Corporation.
JT Wines says it is gearing FLASQ to “Millennials, Generation Xers, and Baby Boomers with active lifestyles who desire convenient and portable packaging—all with a modern flair.”
“As a third-generation Napa Valley resident, I believe FLASQ is a long-awaited innovation introducing premium wines to a new audience, and into venues where wine sales were previously hindered,” said Tim McDonald, co-founder and CEO of JT Wines. “With the convenience of quick-chilling, portable and shatter-proof materials, coated aluminum bottles spoke loud and clear to us. As we launch with distribution in 20 states—and several more on deck—consumers, retailers, hoteliers and food service providers will benefit from this unique product, and the fun lifestyle it represents.”
In its press materials, JT Wines heavily touts aluminum’s versatility as a packaging material for both the consumer and producer, noting that aluminum chills five times faster than glass bottles and stays cold longer; offers shatter-proof packaging; and preserves taste from barrel through to consumption.
The vintner also emphasizes its environmental stewardship, stating that the aluminum bottles and screw caps were chosen for the FLASQ product line in part because they are 100 percent recyclable. In the U.S., aluminum cans are recycled at over twice the rate compared to plastic and glass packaging, JT Wines notes. “Additionally, compared to glass, the carbon footprint of aluminum bottles is reduced by 35 percent due to a lighter case weight in shipping,” the company says.
For the launch, JT Wines published an “environmental stewardship document” among its press materials, handily summarizing aluminum’s advantages as a packaging material. The document reads, in part:
“Over the last few years, JT Wines—parent company of FLASQ Wines—has been seeking new wine packaging options embracing greater convenience, portability and socially responsible materials. Upon researching various concepts, JT Wines found the environmental solution in aluminum for both its bottles and caps.
Aluminum has many Earth-friendly attributes:
• Aluminum is a durable and sustainable metal: Two-thirds of the aluminum ever produced is still in use today.
• Recovering aluminum for recycling saves money and dramatically reduces energy consumption. The aluminum container recycling process saves 92 percent of the energy needed to produce aluminum from bauxite ore, according to EPA’s Waste ReductionModel (WARM).
• Most of the rigid aluminum packaging recovered from the waste stream is used to manufacture new packaging, making aluminum packaging a closed loop recycled material.
• Of the most common recyclable materials aluminum, glass, paper, metals, corrugated paperboard and plastics, aluminum is the only material infinitely recyclable, 100 percent recyclable, and pays for itself.
• Around the U.S., aluminum is recycled 50 percent of the time, compared to glass and plastic, which are reprocessed less than 25 percent.
• Aluminum is significantly lighter than glass; therefore, it creates a 35 percent reduction in its carbon footprint during shipping.
• Aluminum does not degrade or lose any if its intrinsic physical properties during the recycling process. Recycled aluminum and virgin aluminum are inherently the same.
• Aluminum beverage containers represent less than 20 percent of the materials collected in curbside recycling programs, and they generate up to 70 percent of total scrap value.
• Aluminum cans are the most valuable commodity to curbside programs helping to pay for the collection of containers made from other materials.
• Aluminum is the only recyclable material municipalities can count on to recoup their recycling costs. According to Earth911.com, each year the aluminum industry pays $800 million for empty aluminum cans to the benefit of communities, industry and the environment.
• Aluminum packaging provides a complete, impermeable barrier. The superior barrier properties, of aluminum packaging, protect the integrity and improve the shelf life of sensitive products, in a highly sustainable manner.”
Food and wine lovers of Manila gather in Pampanga to enjoy a sumptuous dinner at the best restaurant in Clark Pampanga featuring classic French cuisine, many order fine vintage wines from Yats Restaurant and Wine Lounge to pair with these delectable dishes, all in all, one of the best dinners they enjoy for a long time.
Best Restaurant in Clark Pampanga cooks up a sumptuous dinner featuring the regional cuisine of Italy that food and wine lovers can enjoy with their favorite vintage wines from Piedmont, Tuscany, Amarone, Sicily and other major wine regions of Italy, all available from the majestic wine cellars of Yats Restaurant many regard as the best place to enjoy wine in the Philippines
Best Restaurant in Clark Pampanga rolls out special set menus designed to showcase the culinary excellence of Italy; great Italian food that can be paired with fine Italian Vintage wine available at the wine cellars of Yats Restaurant which many regard to be the best restaurant near Manila.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
http://www.youtube.com/watch?v=5u5vLLIlNgw
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
For any assistance in planning and organizing a wedding ceremony, indoor or outdoor garden reception or to find other wedding service providers, Click here to contact us click here
For assistance in hotel and resort bookings in Clark, Pampanga, Philippines, log on to
http://www.HotelClarkPhilippines.com
To buy wine in Manila, Pampanga, Angeles City, Clark or Subic please log on to http://www. ClarkWineCenter.com
To inquire with the highly recommended beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com
For more information about Clark, Pampanga, Philippines log on to
http://www.ClarkPhilippines.com
