Jean-Louis Callier (France Boissons) : “This autumn, it’s all about fruity wines and big wine promotional campaigns”
August 31, 2011
On the website l’Hotellerie Restauration, which provides specialist information for wine professionals from that sector, Jean-Louis Callier, the wine director for France Boissons, has recently identified the trends – marketing, as well as economic – which have emerged in favour of the summer season : “We have seen a movement towards good value wines. For example, our campaign for fresh, summery Reds and Rosés has been a notable success, for a range which is totally contemporary : fresh, fashionable wines, especially rosé. We have been able to appeal to young people with packaging which is adapted for various occasions – large, magnum-style containers for example – and to women with wines which are light and elegant.”
In themselves, these wine trends are nothing new, but France Boissons have seen to it that these elements are incorporated into their range, while working to maintain attractive wine prices. “This autumn, we are offering fruity wines, promoting a selection of different French regions : our Biobon range, certified organic, a Gascony wine which is sweet and above all fresh and delicious, our XVIII Saint-Lucet with a nod to a famous New World wine, Escudo Rojo. Big promotional campaigns allow our clients to remain competitive with consumers buying wines for pleasure.”
Wine sales have supplied occasions for France Boissons to organise the project ‘VIP’ (Vin Initiative Pro) in shops between 21st and 25th September. These meetings will give way on the third Thursday in October to the Défilé des Primeurs (Early Wine Show), which is followed in December by Sparkling Wine Week. Such events are a chance to strengthen existing clients relations and to find new wine retail outlets : “[This project has taught us] that having a nation-wide identity allows us to unite our teams. The wine events have really mobilised our sales team, who have been involved in inviting all our wine clients and prospective clients to come to these tastings and discover some unexpected examples of great wines! This project has provided the opportunity to take the initiative when creating events, really making the week your own : a great deal of contacts have been secured either through sales or by finding new retail outlets. This has inspired our wine clients with a new perception of what a professional wine agent can do for them.”
Philippines Pampanga Best Restaurant opens Wine Bar and Lounge in Clark Philippines, attracting wine lovers and tourist in Angeles City and Subic looking for good nightlife spot near Manila.
Food and wine lovers in Manila laud Yats Restaurant as the best restaurant in Angeles City Pampanga, a special restaurant that offers guests a real treat every time they wine and dine in this top rated restaurant in Clark Philippines which is surprisingly child friendly also. Families frequently bring their children to enjoy a family dinner at the best restaurant in Angeles City Pampanga, a weekly treat for family bonding and some relaxation also. Tourists and business executives visit the best restaurant in Clark Pampanga after a game of golf or a long day at the office to relax and unwind, drink and eat with friends and business associates.
Yats Restaurant is the best restaurant for special dinner, best restaurant for dinner with friends near Manila, also the best place to celebrate special events.
A Well-known Restaurant in Pampnga, an interesting place to celebrate Birthday Party in Pampnga.
A best place to dine with friends in Pampanga
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Best Restaurant in Angeles City Pampanga unveils special dinner menus featuring regional cuisines in France, Italy and USA, all designed to pair very well with fine vintage wines, a real treat for food and wine lovers traveling out of town from Manila to the North to visit Subic, Tarlac, Clark Pampanga Philippines
Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.
The Magnum Room Wine Lounge and Wine Bar offers business executives as well as tourist and frequent visitors to Clark Pampanga the best place to drink, relax and unwind outside of Manila. Located near Angeles City, Pampanga, Subic and Clark Philippines, this elegant lounge of Yats Restaurant in Mimosa Clark offers all sorts of after dinner drinks such as port wine, Sauternes, Barsac, Ice Wine and other sweet dessert wines, Armagnac, Cognac, Single Malt, Luxury Vodka and other interesting liquor and spirits. Smokers particular enjoy the selection of Cuban cigars available in this top rated wine bar in Clark. The Magnum Room is one the top rated bar and lounge in Manila, Pampanga, Angeles City, Subic and Clark Philippines.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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For assistance in hotel and resort bookings in Clark, Pampanga, Philippines, log on to
http://www.HotelClarkPhilippines.com
To buy wine in Manila, Pampanga, Angeles City, Clark or Subic please log on to http://www. ClarkWineCenter.com
To inquire with the highly recommended beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com
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