Coffee Culture Around The World – Culture In Asia
July 22, 2011
Coffee is thriving in Asia. Almost one third of Chinese for example now consume coffee outside their home. As in many other countries, Asian coffee shops are more about the gathering of friends for a social event than about the coffee itself. In Asia, the coffee of choice is a lighter sweeter coffee, unlike that in many of the Western countries. The favorite coffee in Hong Kong, for example is cappuccino, preferred by about thirty percent of those who purchase ready to drink coffee outside the home. In second place is mocha, also a sweeter coffee preferred by one quarter of the coffee drinkers at coffee shops. Regular coffee comes in at 17 percent for the third place finish.
Traditionally, the people in Asia prefer tea, but the presence of chains like Starbucks have created a large and growing coffee culture in Asia. Over half of Asian coffee drinkers surveyed in Hong Kong felt that the flavor of the large international chains products was better than that of the independent small businesses. In other countries surveyed there was tension between the global company’s product and the local business. In the United States, for example, only 14 percent of those surveyed picked the global company’s products over local businesses.
In Hong Kong a full sixty percent of the survey respondents said that the best coffee around was from Starbucks.
A growing coffee culture in Asia has been fueled in part by young urban professionals who may have studied in Europe or the United States. They have returned to such cities as Beijing, Shanghai and Guangzhou and are continuing the habit of a cup of coffee and a light breakfast at the international chains such as Starbucks that they are familiar with from the time overseas. The coffee drinking habit is seen as sophisticated and more Westernized than the more traditional tea.
Coffee is imported to China from about 50 different coffee producing countries. There are companies as large as Arabica and companies small enough to carry beans into the country by hand. China itself has a small but growing coffee producing area.
Starbucks and Nestle are two of the major U.S. companies with a presence in Asia. Several European coffee companies compete for the Chinese market, including Illy, Lavazza and Jamaica Blue Mountain Coffee which is also very popular in Japan.
Many Asians choose instant coffee at home. Coffee shops are opening rapidly, but many cannot afford the large brewing equipment needed for commercial sales. Some of the roasters are making the brewing equipment available to the specialty houses in return for agreeing to purchase a certain number of pounds each year. Few Chinese households own a coffeemaker.
In Indonesia, one of the major coffee exporting countries in the world has a strong and well-established coffee culture. Most of the fresh coffee is consumed by the older generation who has grown up using the product and enjoys the taste. The younger generation typically uses instant coffee for its benefits in helping one stay alert. Fortified coffee has made its way into the coffee culture in Asia by adding ginseng or more recently ginger to the regular coffee to attract the older generation. The seniors will drink the beverage for its health benefits even though the taste is less desirable.
Source: http://www.talkaboutcoffee.com/coffee-culture-in-asia.html
Tourists and visitors from Manila arrive in Clark Philippines discover the best Italian Restaurant in Pampanga that also offers a large selection of fine vintage wine from Italy in the cellars of Yats Restaurant, the best restaurant in Pampanga frequently visited by food and wine lovers looking to drink and relax in the best restaurant in Clark Pampanga.
Wine and food lovers regard Yats as the best Italian Restaurant in Pampanga, the best restaurant in Clark Pampanga for enjoy authentic Italian cuisine accompanied by fine Italian wine from the wine cellars of this highly recommended Italian Restaurant in Angeles City Clark Pampanga
Best restaurant in Angeles City, Clark Philippines adds extra thrill to fine dining in Pampanga by rolling out regional wine dinner featuring the excellent cuisine of France, a set menu that wine lovers travel out of town from Manila can enjoy with fine vintage wines of Bordeaux, Burgundy, Rhone and other wine regions of France available at the famous wine shop Clark Wine Center.
Regional wine dinners are a specialty at fine dining Yats Restaurant and Wine Lounge located near Manila in Pampanga Angeles City Clark Philippines. This top rated restaurant throws special dinner showcasing the cuisine of a selected culinary region and then pair the 4- or 5-course dinner with wines from that region also. These food and wine regions include Bordeaux, Burgundy, Rhone, Loire, Languedoc, Champagne, Tuscany, Piedmont, Spain, Germany, Austria, Czech Republic, California, Australia, New Zealand, South Africa and other major wine producing regions in the world. Classic recipes are revised for these special dinners at this restaurant in Pampanga while wines that are used in the pairing are not available anywhere else in the Philippines. This restaurant in Clark is the only place where special wine dinners can be enjoyed.
For comments, inquiries and reservations click on Click here for inquiry and reservations
Restaurant@Yats-International.com
(045) 599-5600
0922-870-5178
0917-520-4401
Ask for Pedro and Rechel
Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.
Yats Restaurant & Wine Bar
Mimosa Drive past Holiday Inn, Mimosa Leisure Estate,
Clark Freeport Zone, Pampanga, Philippines 2023
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay
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