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Marketing Wine to the Next Generation

Sonoma, Calif.—At a large wine festival in New York, Tyler Balliet witnessed what he described as “one of the saddest things I ever saw.” A group of young people who—while excited to be at the $85-per-ticket event—were clearly flummoxed about how to appreciate wine. Without knowing what to do, Balliet said one member of the group turned to another and said, “Screw it, let’s just get drunk.” The story, Balliet said, serves as an example of how the wine industry has failed to connect with the younger generation of U.S. wine drinkers. According to Mutineer magazine editor and founder Alan Kropf, it’s emblematic of the insular, niche wine culture that has reduced the joy of drinking wine to mere scores in a 100-point system. To change that, Kropf, Balliet and a host of other young wine experts paid a visit to California’s wine country this week to present the Mutineer Magazine Marvelous Millennial Wine Marketing Circus. Before stopping at Sebastiani Winery in Sonoma last week, the troupe peddled its message in the California wine locales of Calaveras County, Santa Barbara and Paso Robles. They delivered a presentation in Napa Valley at Charles Krug on Friday. The “circus” included confetti blasters, free popcorn, music and the appearance during one presentation of a helium-filled, shark-shaped remote-controlled blimp that floated above the heads of the roughly 100 people in attendance. Kropf said the surge of new wineries in the past decade, the advent of new media and rise of direct-to-consumer sales have created the opportunity for a profound cultural change in the wine world. In the past, Kropf said wineries have been focused on a limited revenue- and balance sheet-driven view of the industry. Success in the future will depend on how authentic wineries are in their effort to connect to consumers. “Good wine is not enough anymore,” he said. Instead, wineries will have to be innovative and unique in their marketing while not sacrificing the authenticity of brand image.

http://www.winesandvines.com/template.cfm?section=news&content=100946&htitle=Marketing%20Wine%20to%20the%20Next%20Generation&

There are numerous opportunities for investments between US$100,000 and $500,000. These opportunities are especially attractive for semi-retirement lifestyles. The best, easiest and safest way to go about with this kind of investments is to deal with an existing business – a locator as business in Clark is called – so the investor is spared of the hassle of dealing with red-tape and bureaucracy that is always present in third-world countries. The existing locator has already cleared the path so to speak and even if it means asking for small premium for a partnership, it is very much worth the while of a new investor to take this route. Business opportunities depend largely on the skills, interests and experiences of the investors but there is a strong demand for more establishments in these areas: entertainment, shops, office space, construction and engineering services, restaurants and bars, transportation and travel assistance.

Clark Freeport is one of the most attractive business propositions the Philippines has to offer for investors in many kinds of businesses from BPO, hospitality, resorts and leisure facilities to condos, retirement homes, restaurants, bars and shops.

This web site contains articles and information that will be helpful to visitors, residents and tourists traveling out of town from Manila on a short getaway to Subic, Angeles City, Pampanga and Clark Philippines. There are several web sites that contain information that might also be pertinent to what is happening in North Luzon, Subic, Tarlac, Pampanga, Clark Freeport Philippines.

Where to go in Clark? Hotel Clark Philippines is a De Luxe Hotel in Clark and Subic, a risk free place to stay, cozy and nice ambience, a nice function place for special occasion

You might want to check also the Yats Restaurant is the best restaurant for special dinner, best restaurant for dinner with friends near Manila, also the best place to celebrate special events.

Looking for interesting hotels near Manila Subic Clark Angeles City Pampanga?
Trouble free hotels and well recognized hotels in Subic Clark Angeles City Pampanga
Clearwater Resort and Country Club offers a good place to stay in Subic Clark Angeles City Pampanga. In offers nice place to have rest in Subic Pampanga outside Manila.
One of the Philippines top hotels in north Luzon.

Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occassions

Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

For assistance with lodgings, accommodations, hotels and resorts near Manila in Subic, Pampanga, Angels City and Clark Philippines log on to http://www.HotelClarkPhilippines.com

Looking for a party venue in town?
Clearwater Resort and Country Club is one of the ideal venues for birthday party because it is a risk free venue. Not only Birthday Parties but also a good place to enjoy family reunion. A good place to celebrate special occasions. Clearwater Resort and Country Club is one of the resorts in Subic Clark Angeles City Pampanga or near Manila with activity amenities, place that are nice for celebration.

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.

http://www.ClarkWineCenter.com

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