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Are Italian Wine or Swiss Chocolate Really Better? A Revealing Taste Test – 11August17

Can Chinese chocolate taste better than those incredibly delicious morsels from Switzerland, the center of the chocolate universe? Can cheap wine from India taste better than that pricy stuff from California’s Napa Valley?
That depends on what you know, and when you learned it, according to a new study that also shows, once again, just how easy it is to fool the human brain.
Marketing researcher Keith Wilcox and colleagues at Babson College in Wellesley, Mass., conducted a series of experiments showing that a little information can have the opposite of the desired effect if it is delivered after a taste test instead of before. In a nutshell, here’s what the study, to be published in the Journal of Consumer Research, says:
Tell someone the chocolate they are about to taste came from Switzerland, and sure enough, they will like it better than the chocolate from China. Tell that same person where the chocolate came from just after they’ve tasted it, and they will swear the stuff from China tastes better.
Ditto for wine.
Wilcox, who considers himself a consumer psychologist, said during a telephone interview that the research shows that the information changed the person’s “actual perception of taste” depending on whether it was presented before or after the taste test. A total of 528 students took part in the experiments, and they really did like China’s chocolate better than the premium stuff — but only if they learned of its origin after tasting it, he said.
And 64 customers at a Boston liquor store said they preferred wine from India, not known for its great vineyards, to wine that purportedly came from Italy, which produces some very fine wines indeed — though, again, they were not told the origin of either until they had sampled it.
But here’s the punch line: none of the chocolate came from Switzerland or China. It came from Trader Joe’s, and the same chocolate was used in all the experiments. The wine was “ambiguous in terms of taste,” according to the study. It sold for $15.99 per bottle.
Why would being told the origin immediately after the taste test alter the perception of quality? Wilcox said the element of surprise might be part of the reason. During the peer review process, some reviewers thought economics might have figured in more than the timing of the information, but Wilcox insists that isn’t so.
“People may have expected the price to be lower, but if it was really just an expectation of lower price we would have expected them to prefer the Chinese chocolate both before and after” the taste test, he said. If they knew the chocolate was from Switzerland before tasting it, they liked it better than the chocolate from China, even though it was exactly the same candy.
But if they were told the origin just after tasting the chocolate, they preferred the dark stuff from China over the chocolate from Switzerland, even though it was really the same stuff.
The participants who tasted the chocolate before they knew where it came from probably really thought both pieces were about the same. But when they learned one came from China, they would have expected it to taste inferior to the famous stuff from Switzerland, and “it was much better than they would have expected it to be,” Wilcox said.
Thus they judged the “Chinese” chocolate tastier, even though it was the same stuff.

Source: http://abcnews.go.com/Technology/taste-test-wine-chocolate-preferences-shaped-taste/story?id=14108761

There are numerous opportunities for investments between US$100,000 and $500,000. These opportunities are especially attractive for semi-retirement lifestyles. The best, easiest and safest way to go about with this kind of investments is to deal with an existing business – a locator as business in Clark is called – so the investor is spared of the hassle of dealing with red-tape and bureaucracy that is always present in third-world countries. The existing locator has already cleared the path so to speak and even if it means asking for small premium for a partnership, it is very much worth the while of a new investor to take this route. Business opportunities depend largely on the skills, interests and experiences of the investors but there is a strong demand for more establishments in these areas: entertainment, shops, office space, construction and engineering services, restaurants and bars, transportation and travel assistance.

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This web site contains articles and information that will be helpful to visitors, residents and tourists traveling out of town from Manila on a short getaway to Subic, Angeles City, Pampanga and Clark Philippines. There are several web sites that contain information that might also be pertinent to what is happening in North Luzon, Subic, Tarlac, Pampanga, Clark Freeport Philippines.

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Trouble free hotels and well recognized hotels in Subic Clark Angeles City Pampanga
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Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occassions

Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.

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Looking for a party venue in town?
Clearwater Resort and Country Club is one of the ideal venues for birthday party because it is a risk free venue. Not only Birthday Parties but also a good place to enjoy family reunion. A good place to celebrate special occasions. Clearwater Resort and Country Club is one of the resorts in Subic Clark Angeles City Pampanga or near Manila with activity amenities, place that are nice for celebration.

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.

http://www.ClarkWineCenter.com

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