Wine News: FLASQ Is First U.S. Wine to Adopt Aluminum Bottles

August 27, 2011

FLASQ, a product of St. Helena, Calif.-based JT Wines, has become the first domestic wine to be sold in quick-chilling, 100 percent recyclable aluminum bottles.
Now en route to wine retailers, sports venues, resorts, and restaurants across 20 states, FLASQ’s Chardonnay and Merlot varietals are being packaged in 375-ml “demi” aluminum bottles supplied by Exal Corporation.

JT Wines says it is gearing FLASQ to “Millennials, Generation Xers, and Baby Boomers with active lifestyles who desire convenient and portable packaging—all with a modern flair.”
“As a third-generation Napa Valley resident, I believe FLASQ is a long-awaited innovation introducing premium wines to a new audience, and into venues where wine sales were previously hindered,” said Tim McDonald, co-founder and CEO of JT Wines. “With the convenience of quick-chilling, portable and shatter-proof materials, coated aluminum bottles spoke loud and clear to us. As we launch with distribution in 20 states—and several more on deck—consumers, retailers, hoteliers and food service providers will benefit from this unique product, and the fun lifestyle it represents.”
In its press materials, JT Wines heavily touts aluminum’s versatility as a packaging material for both the consumer and producer, noting that aluminum chills five times faster than glass bottles and stays cold longer; offers shatter-proof packaging; and preserves taste from barrel through to consumption.
The vintner also emphasizes its environmental stewardship, stating that the aluminum bottles and screw caps were chosen for the FLASQ product line in part because they are 100 percent recyclable. In the U.S., aluminum cans are recycled at over twice the rate compared to plastic and glass packaging, JT Wines notes. “Additionally, compared to glass, the carbon footprint of aluminum bottles is reduced by 35 percent due to a lighter case weight in shipping,” the company says.
For the launch, JT Wines published an “environmental stewardship document” among its press materials, handily summarizing aluminum’s advantages as a packaging material. The document reads, in part:
“Over the last few years, JT Wines—parent company of FLASQ Wines—has been seeking new wine packaging options embracing greater convenience, portability and socially responsible materials. Upon researching various concepts, JT Wines found the environmental solution in aluminum for both its bottles and caps.
Aluminum has many Earth-friendly attributes:
• Aluminum is a durable and sustainable metal: Two-thirds of the aluminum ever produced is still in use today.
• Recovering aluminum for recycling saves money and dramatically reduces energy consumption. The aluminum container recycling process saves 92 percent of the energy needed to produce aluminum from bauxite ore, according to EPA’s Waste ReductionModel (WARM).
• Most of the rigid aluminum packaging recovered from the waste stream is used to manufacture new packaging, making aluminum packaging a closed loop recycled material.
• Of the most common recyclable materials aluminum, glass, paper, metals, corrugated paperboard and plastics, aluminum is the only material infinitely recyclable, 100 percent recyclable, and pays for itself.
• Around the U.S., aluminum is recycled 50 percent of the time, compared to glass and plastic, which are reprocessed less than 25 percent.
• Aluminum is significantly lighter than glass; therefore, it creates a 35 percent reduction in its carbon footprint during shipping.
• Aluminum does not degrade or lose any if its intrinsic physical properties during the recycling process. Recycled aluminum and virgin aluminum are inherently the same.
• Aluminum beverage containers represent less than 20 percent of the materials collected in curbside recycling programs, and they generate up to 70 percent of total scrap value.
• Aluminum cans are the most valuable commodity to curbside programs helping to pay for the collection of containers made from other materials.
• Aluminum is the only recyclable material municipalities can count on to recoup their recycling costs. According to Earth911.com, each year the aluminum industry pays $800 million for empty aluminum cans to the benefit of communities, industry and the environment.
• Aluminum packaging provides a complete, impermeable barrier. The superior barrier properties, of aluminum packaging, protect the integrity and improve the shelf life of sensitive products, in a highly sustainable manner.”

Leading Philippines Wine Supplier Yats Wine Cellars based in Clark Philippines with outlets in Angeles City, Subic Freeport and Manila Philippines has been not only a wine shop for fine wines covering all major wine regions but also a source of reliable and useful information about wine, wine appreciation, wine accessories, wine and health, food and wine pairing and all other matters relating to wine and its appreciation. This Philippines Clark Freeport based Wine Supplier and Wine Shop frequently holds public wine tasting events in Pampana Clark Freeport Zone, Angeles City, Subic Bay area, Makati, Fort Bonifacio and other areas in Philippines capital city Manila. Private Wine events such as private wine tasting and private wine dinners are also designed and organized for private clientele for their wine loving guests.

Wine Catering is a unique product of Yats Wine Cellars, created back in 2005 in response to a growing demand for private wine parties in Manila, Cebu, Subic, Angeles Clark Philippines.

Chateau Lafite-Rothschild is the most revered wine in China and many other parts of Asia. The best wine shop in Asia to buy older vintages of Chateau Lafite is Yats Wine Cellars located in Clark Philippines. Aside from Lafite, visitors can buy other fine wines at this wine shop in Clark Pampanga such as Latour, Mouton-Rothschild, Haut-Brion and Margaux. Excellent Burgundy wines like Chambertin, Vougeot, Musigny, Bonnes Mares, Pommard, Meursault, Chambertin, Vosne Romanee, Romanee Conti, La Tache and Romanee St. Vivant can be found here.

Yats Wine Cellars can be reached at their Clark Wine Center Philippines wine shop located on the main highway M A Roxas of Pampanga Clark Freeport Zone or their sales office in Ortigas Centre, Metro Manila. Here is the contact information:

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
(045) 841 4006 / 0922-870-5173 / 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay
Looking for interesting hotels near Manila Subic Clark Angeles City Pampanga?
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While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

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