Develop a Winning Wine Concept for your Restaurant in Manila





Wine for Restaurant: is this an aspect of your business that has not received the kind of attention it deserves?


Is it time for your restaurant to not only increase the revenues from wine but also to achieve a competitive edge with a superior wine concept in the overcrowded and very competitive restaurant business in Manila?


A recent study on the ratio between wine and food sales for mid-range and high-end restaurants in Manila shows that less than 10% of restaurants in Manila including the most celebrated fine-dining establishments in BGC, Makati and Rockwell Manila achieve a ratio better than 1 to 5 (1 wine to 5 food).   In fact the majority of these restaurants operate at a ratio of less than 1 to 15.  Obviously wine plays an almost insignificant role in the overall success of these restaurants in Manila.



In 2013, YATS WINE CELLARS developed a program that will help restaurants to develop a wine concept that will ultimately result in gaining a competitive edge in today’s wine-and-dine market.  Here is a synopsis of this wine concept development program.


A wine concept is much more than an impressive wine list and a good selection of wine.  The objective of a wine concept is to enhance the business model of a restaurant with a sustainable and profitable wine component of the business.  In many ways, developing and implementing a wine concept is similar to opening a new restaurant.


There are five key aspects to this program, namely:


  1. Becoming Attractive to a Target Market of Wine Drinkers


  1. Wine selection and Wine List Design


  1. Designing a Wine Policy


  1. Skill Development for Wine Waiters


  1. Sales and Marketing to Promote The Wine Concept



Restaurateurs who are interested to know more about this wine program development program should log on to this web site:



You may contact this leading Philippines wine supplier at:




Yats Wine Cellars

Manila Sales Office             

3003C East Tower, Phil Stock Exchange Center,

Exchange Road, Ortigas Center, Pasig,

Metro Manila,  Philippines 1605

Tel:  (632) 637-5019   0917-520-4393  0926-686-5955

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