January 18, 2011

A restaurant menu design is a reflection of the restaurant itself. Restaurant menu descriptions, layouts and colors, whether formal, casual or playful, should match your restaurant concept, location or theme.

Before Your Design Your Restaurant Menu

Check out your competition. Look at their website and study their menu to see the price range of their meals. Also, look for similarities and differences between your prospective restaurant menu and theirs. Ask yourself the following questions:

• How will my restaurant menu be different from everyone else’s? If you can’t answer this question, stop right here. Do not pass go, do not collect $200 dollars. You need to decide what will separate your food from the masses. This is the driving force behind your restaurant menu design.

• What restaurant menu items are similar to my competitors? Not everything on your menu has to be 100% original. Look at how many places offer a hamburger or cheeseburger as a dinner option. You can offer similar items, but you should add something to yours, to make it stand out in a crowd. For example, your restaurant menu may include a hamburger with hand-cut French fries, while your competitor offers a plain burger with boring old frozen fries.

• Does my restaurant menu pricing match my competitors? If you charge $14.00 for that hamburger and your biggest competitor charges $9.00, you’d better be adding something fantastic to that burger to justify the price (like lobster or a foot massage). Otherwise, who do you think your customers are going to frequent?

Designing a Restaurant Menu Layout
Okay, so once you have studied the competition and written up a stellar restaurant menu, you need to create the perfect restaurant menu design. This sounds easy enough, but an effective menu design is more than just printing out a list of items on a WordPerfect program. Colors, fonts and borders are all integral parts of a an effective menu design.

Restaurant Menu Colors and Font
Your menu font and color scheme should reflect your restaurant theme. For example, if you are opening a Mexican themed restaurant, vibrant colors such as red, turquoise, purple and green would be good choices for a menu. These same colors would look out of place on the menu of a French bistro or Italian restaurant. Ditto for the font. A French bistro may have a classic script font or simple plain font, while a sports bar or other casual restaurant might have a less formal or playful font. Beware of choosing a font that is hard to read or too small.

Restaurant Menu Sections
Take a look at a menu from most any restaurant and you will see that it is arranged sequentially: appetizers, soups & salad, main entrees, desserts and beverages. It is important to have sections clearly identified, by either bold headings, boxes or borders. Highlighting special dishes with a star or other insignia, such as a house favorite or chef’s specialty is one way to draw a customers attention to popular dishes.

Depending on your restaurant menu size, one or two columns makes for an attractive layout. Adding more columns runs the risk of looking like the newspaper classifieds. Daily specials can be easily changed with a clear menu insert. Avoid adding to many pictures or busy backgrounds, that make the menu hard to read. Also avoid common computer clipart, which takes away from the professional look of a restaurant menu design.

Restaurant Menu Descriptions
You menu description should make a guest’s mouth water. Don’t be afraid to explain what is in a dish, and use ethnic names if they fit, to add a bit of authentic flair to the menu description. For example, Chicken Margarita sounds better than Chicken topped with spicy tomatoes. You can explain what is in the dish (spicy tomatoes) in the description itself.

Incorporating geography or local history into a menu item name is also a way to make your restaurant menu unique. For example, Maine Lobster Roll sounds inviting, whether you eating it in Maine or somewhere else, as does Texas Barbequed Ribs and Georgia Peach Pie. Avoid making descriptions too long. A sentence or two is fine. You want to intrigue the customer. If they have more questions, their server should be able to give further information about a dish or recommend a house favorite.

Source: http://restaurants.about.com/od/menu/a/Menu_Design.htm

Generally regarded as the best hotel in the North near Manila as well as the top beach resort in Clark, Clearwater maintains a consistent standard with respect to products and services. This hotel in Pampanga may not be a 5-star resort but visitors from Manila going to Angeles City and Clark Freeport regard Clearwater as the number one location for family outings as well as the best event venue for company outings, weddings and other events.

Comparison of crime rates between Philippines Angeles City and Clark Pampanga sheds light on the difference between the twin cities of Pampanga. Regular guests of Angeles City Hotels begin to migrate on base into hotels inside Clark Philippines not only for peace and quiet but peace of mind and a sense of safety and security.

The beach resorts, leisure parks and vacation hotels in Clark Pampanga offer a unique ambience that supports a laidback relaxing lifestyle. Many visitors travel north to Clark Pampanga from Manila to unwind and relax in these resorts.

To many visitors from Manila, a good hotel in Pampanga must be located in a city that is safe, clean and not so noisy. This hotel in Clark Philippines really fits those criteria. The location is convenient for visitors to go out of town from Manila in a short getaway with family and friends traveling north to Angeles City Clark Pampanga. Traffic along the North Expressway NLEX is always light and the new Subic Tarlac Clark Expressway ScTex takes visitors straight into Clark Freeport without going through any towns and cities along the way.

Guests enjoy spending time relaxing at Frolic Garden of this hotel in Clark Pampanga. There is a special feeling in this hotel in Clark Philippines makes you slow down and enjoy the ambience. Children like playing in the Family Cove of this Clark resort hotel. Hotel guests prefer Clark over Angeles City, Subic or hotel in Manila. This hotel in Clark Philippines has style and character. Guests often come back again to relax and enjoy the beautiful ambience of this hotel in Clark Pampanga.

To inquire with the beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com

Hotel Clark Philippines
Creekside Road corner of Centennial Road,
Central Business District, Clark Freeport Zone,
Pampanga, Philippines 2023

Tel: (045)599-5949 0917-520-4403 0922-870-5177

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

http://www.HotelClarkPhilippines.com

Email: Info@ClarkPhilippines.com

Getting to this hotel in Clark Philippines
After entering Clark Freeport from Subic, Manila, Dau and Angeles City, proceed straight along Clark’s main highway MA Roxas, passing Clark’s largest wine shop called Clark Wine Center on your right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, you will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on your right just 200m down. Traffic in Clark Philippines is light so it should be quite easy for get to this hotel in Clark Philippines.

YATS Leisure Philippines is a HK-based developer and operator of clubs, resorts and high-class restaurants and wine outlets http://www.YatsLeisure.com

To inquire with the beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com