January 18, 2011

As Americans depend more on meals away from home, dining has become what they do to relax and unwind. If you have ever traveled in Europe, you notice that the dinner meal is eaten much later than in the United States and these meals have a celebratory air about them – people are heavily involved in conversation and the dinner is viewed as an event.

As living has gotten more hectic, Americans have begun to view dining as a one-stop form of nourishment and entertainment. With so much interest and money riding on food, it is extremely important for restaurateurs to develop trends that positively impact customers – including an interior design that appeals to potential customers. This is particularly important since the average American eats 198 meals out a year and spends $855 million on an average day on meals away from home.

So how do restaurants program profitability and success into their interior design? Based on current trends in the industry and working with restauranteurs to design appealing, and profitable, restaurant operations, we believe the following elements are critical for successful restaurant design.
KNOW YOUR MARKET
Determine what your customers want. This may sound like a daunting task but all it really takes is a little research. Who do you talk to? Talk to your customers if you are an existing restaurant. If you are designing a new restaurant, talk to your competition. You would be surprised how talkative your competition is, especially if they are successful.

Getting feedback from your existing customers is extremely important. Chances are these people dine out at other restaurants and can tell you what they like and don’t like about the design of these restaurants.

Talk to your competition – they will tell you what went right with their design and what went wrong. You will also get the added advantage of seeing their design in action.

Do market research – look at the demographics of your location, analyze your competition and determine if there is a niche for your idea. The information you receive from this research will be priceless. Also, you will be giving your customers what they want.

KNOW THE TRENDS.
This is related to the aforementioned element but goes a step further. In our information-based society, people can find out more information at a faster rate – and things keep getting faster and faster. Three well-known area restaurants were advertising web sites on the Internet in the last issue of this publication. Also, the TV Food Network has been started and is available on most cable television services. People can get information about restaurants quickly and easily. With more information, potential customers can be more discriminating in their restaurant selection. Interior design influences a restaurant’s atmosphere which impacts the customer’s decision-making process. Some of the recent trends in restaurant design based on our work at RAS and discussions with experts in the restaurant industry incorporate the following elements:

A. An upscale, but casual, theme – Tony Clark’s, a recently-opened restaurant in Philadelphia conforms to this design theme – and has been overwhelmingly successful in its fledgling stage. The Striped Bass also falls into this category. The upscale, but casual design trend appears as though it will carry us into the new millennium.

B. Entertainment-themed restaurants – Planet Hollywood and Hard Rock Cafe are excellent examples of this trend. Also, we are currently designing a prototype restaurant for Philadelphia Park, a thoroughbred racetrack and The Turf Clubs, off-track wagering facilities. We are creating a sports entertainment venue that serves food and beverages. Activities in this venue will not be limited to horse racing – the venue will have the capability to simulcast all forms of entertainment including concerts and sporting events.

C.An exhibition cooking area where your chef is visible. The American public likes to see who is preparing their meals. This design also brings chefs out of the kitchen. If your chef is well-known, it will be a great marketing tool for you.

D. Neighborhood feel – People do business with people they know and like. It is the same with restaurants. Restaurants are creating interior designs that make people feel like they belong. It helps to remember the customer’s name, too – Remember the television show Cheers?

USE AN INTERIOR DESIGNER WHO HAS RESTAURANT EXPERIENCE.
Although you might not think so, all interior designers are not alike. A restaurant interior designer is different from a residential interior design who is different from a health care interior designer and so on…

An interior designer you use should have experience in designing restaurants. They usually have a portfolio of their work to show you. It is an excellent way to look at the designer’s creativity and design ability. Pictures are always worth many words, right? Also, an interior designer should understand the operations of a restaurant – the flow of the food from the kitchen to the customer’s table, the flow and circulation of restaurant design from a customer’s and employee’s viewpoint and knowledge of finish specifications for restaurant furnishings, including durability and feel of furnishings.

DON’T FORGET PROFITABILITY.
Remember you have a budget you need to stick to. Also, keep the employees in mind when you design the restaurant. Create a design that facilitates their movements in and out of the kitchen. This will create seamless service that will make customers happy. It will also contribute to high employee morale. Internally market your design to your employees. They may have some ideas to share with you based on their practical experience.

Most importantly, emphasize to your interior designer the need to adhere to your budget and that your restaurant should run smoothly and look good. Tell your interior designer to create an interior that is programmed for profitability – this is where the designer’s value is really reflected based on their experience.

Your restaurant’s interior design – as well as great food and great service – has to appeal to restaurant patrons so they keep coming back. Incorporate these elements of success into your design and see!

Restaurant Advisory Services provides full-service consulting services to the restaurant and hospitality industries. The firm offers a full menu of advisory services focusing on every aspect of the life cycle of restaurants and other hospitality organizations, from pre-opening and conceptual planning, to day-to-day operations, to design and brokerage.

Source: http://www.restaurantreport.com/features/ft_design.html

Generally regarded as the best hotel in the North near Manila as well as the top beach resort in Clark, Clearwater maintains a consistent standard with respect to products and services. This hotel in Pampanga may not be a 5-star resort but visitors from Manila going to Angeles City and Clark Freeport regard Clearwater as the number one location for family outings as well as the best event venue for company outings, weddings and other events.

Comparison of crime rates between Philippines Angeles City and Clark Pampanga sheds light on the difference between the twin cities of Pampanga. Regular guests of Angeles City Hotels begin to migrate on base into hotels inside Clark Philippines not only for peace and quiet but peace of mind and a sense of safety and security.

The beach resorts, leisure parks and vacation hotels in Clark Pampanga offer a unique ambience that supports a laidback relaxing lifestyle. Many visitors travel north to Clark Pampanga from Manila to unwind and relax in these resorts.

To many visitors from Manila, a good hotel in Pampanga must be located in a city that is safe, clean and not so noisy. This hotel in Clark Philippines really fits those criteria. The location is convenient for visitors to go out of town from Manila in a short getaway with family and friends traveling north to Angeles City Clark Pampanga. Traffic along the North Expressway NLEX is always light and the new Subic Tarlac Clark Expressway ScTex takes visitors straight into Clark Freeport without going through any towns and cities along the way.

Guests enjoy spending time relaxing at Frolic Garden of this hotel in Clark Pampanga. There is a special feeling in this hotel in Clark Philippines makes you slow down and enjoy the ambience. Children like playing in the Family Cove of this Clark resort hotel. Hotel guests prefer Clark over Angeles City, Subic or hotel in Manila. This hotel in Clark Philippines has style and character. Guests often come back again to relax and enjoy the beautiful ambience of this hotel in Clark Pampanga.

To inquire with the beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com

Hotel Clark Philippines
Creekside Road corner of Centennial Road,
Central Business District, Clark Freeport Zone,
Pampanga, Philippines 2023

Tel: (045)599-5949 0917-520-4403 0922-870-5177

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea or Chay

http://www.HotelClarkPhilippines.com

Email: Info@ClarkPhilippines.com

Getting to this hotel in Clark Philippines
After entering Clark Freeport from Subic, Manila, Dau and Angeles City, proceed straight along Clark’s main highway MA Roxas, passing Clark’s largest wine shop called Clark Wine Center on your right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, you will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on your right just 200m down. Traffic in Clark Philippines is light so it should be quite easy for get to this hotel in Clark Philippines.

YATS Leisure Philippines is a HK-based developer and operator of clubs, resorts and high-class restaurants and wine outlets http://www.YatsLeisure.com

To inquire with the beach resort hotel in Clark Pampanga visit http://www.ClearwaterPhililippines.com