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Branding key to Portuguese progress

Portugal needs to prioritise stronger branding for its wines, regions and grape varieties, concluded a UK trade panel in a discussion hosted by ViniPortugal at this year’s London International Wine Fair.
According to off-trade data analysts Nielsen, Portuguese wine sales still account for less than one percent of the UK market.
Identifying elements holding Portugal back in the UK, Danny Cameron, director of specialist Portuguese importer Raymond Reynolds, stressed: “the country has to be better at creating commercial brands which are relevant to the markets where they are sold.”
He also urged importers and producers to “get closer to sommeliers and independent retailers to mobilise their ability to hand sell these wines – not a lot of people are going to come in looking for Portuguese wine.”
To illustrate this point, Joan Torrents, wine buyer for UK pub group Mitchells & Butlers, highlighted a survey carried out by the company across 20,000 customers in its 200 Vintage Inns outlets. When asked about wine buying preference in relation to country, customer responses placed Portugal well outside the top 10.
“It’s great to have a wine you love, but if it doesn’t bring customers in then it’s no good,” he summarised of Portugal’s failure to win listings in all but two outlets in the 1,600-strong Mitchells & Butlers UK pub portfolio.
In addition to stressing the need for Portugal to strengthen its commercial brands, Cameron argued for better “sub-branding” of the country’s grape varieties and regions.
“The Douro is now the most famous region in Portugal, but after that the consumer has absolutely no awareness whatsoever,” he argued. With 98% of UK visitors to Portugal going to the Algarve, Cameron also called on ViniPortugal to work more closely with the country’s tourism and gastronomy organisations to create “a more cultural experience for the consumer.”
Describing Touriga Nacional as “a fantastic grape variety,” Cameron nevertheless noted: “outside the confines of the London International Wine Fair, no one’s heard of it.”
As for one of the country’s other major varieties, Cameron pointed to the confusion and generated by a grape called Tinta Roriz in the north, Aragones in the south and Tempranillo in the rest of the world.
Voicing support to Portugal’s indigenous varieties, Torrents observed: “It’s about taking the grapes they have and just shouting about it. 20 years ago no one had heard of Prosecco. Get one, get behind it and get on with it.”
In summary, Cameron stressed the importance for Portugal of building familiarity of its unfamiliar regions or varieties, using the popularity of Rioja as an example as he remarked: “Even if people don’t know what it means, it creates confidence and especially important is that they know how to pronounce it. We now spend as much time training people in pronunciation as all the technical detail.”
In response to these comments, Nuno Mendes, marketing director for ViniPortugal, agreed: “We have to speak a little louder in the market.” However, as a counterbalance to the modest picture painted by Nielsen, Mendes pointed to his country’s export figures as he reported: “In the last three years Portugal’s UK exports have doubled.”
Attributing this growth largely to the UK independent and on-trade sectors, Mendes also set this performance within the broader context of Portugal’s 22% growth in wine sales to the European Union, with a 21% uplift outside the EU.
Nick Oakley, director of specialist Portuguese importer Oakley Wines, also painted an upbeat picture of the country’s progress within the UK “across all sectors” during the last year alone.
Highlighting four new lines taken by Tesco for its premium own label Finest range, Oakley also pointed to the decision by independent merchant Tanners to introduce an own label Douro wine, of which 900 cases were pre-sold. “Portugal is really taking off,” he observed.

http://www.thedrinksbusiness.com/2012/05/branding-key-to-portuguese-progress/

Residents of Manila and Angeles City Pampanga are looking for a safe and convenient place to celebrate special occasions or take a shot vacation in the Philippines. Many travel north to Clark to swim at Clearwater Beach Resort which also has lake and picnic grounds to unwind and relax, a very good way to spend quality time with the family and children. Fine dining Yats Restaurant offers sumptuous cozy Christmas dinner, for wine lovers, Clark Wine Center provides exciting shopping options.

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You might want to check also the Yats Restaurant is the best restaurant for special dinner, best restaurant for dinner with friends near Manila, also the best place to celebrate special events.

Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occasions. Yats Restaurant is one of the good restaurants in Pampanga, a restaurant with good food, a place that is nice for celebration, ideal for business dinner meeting, a good place to enjoy family reunion, and an attractive restaurant that serves good wines for dinner.

Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.

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Looking for a party venue in town?
Clearwater Resort and Country Club is one of the ideal venues for birthday party because it is a risk free venue. Not only Birthday Parties but also a good place to enjoy family reunion. A good place to celebrate special occasions. Clearwater Resort and Country Club is one of the resorts in Subic Clark Angeles City Pampanga or near Manila with activity amenities, place that are nice for celebration.

This web site contains articles and information that will be helpful to visitors, residents and tourists traveling out of town from Manila on a short getaway to Subic, Angeles City, Pampanga and Clark Philippines. There are several web sites that contain information that might also be pertinent to what is happening in North Luzon, Subic, Tarlac, Pampanga, Clark Freeport Philippines.

Looking for interesting hotels near Manila Subic Clark Angeles City Pampanga?
Trouble free hotels and well recognized hotels in Subic Clark Angeles City Pampanga
Clearwater Resort and Country Club offers a good place to stay in Subic Clark Angeles City Pampanga. In offers nice place to have rest in Subic Pampanga outside Manila.
One of the Philippines top hotels in north Luzon.

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For assistance with lodgings, accommodations, hotels and resorts near Manila in Subic, Pampanga, Angels City and Clark Philippines log on to http://www.HotelClarkPhilippines.com

While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.

http://www.ClarkWineCenter.com

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